Marketing
Selling and promoting your book starts with selling the story…everything that makes you and your title different from everyone else!
When setting out on the adventure of book promotion, it’s important to remember what sets you apart, makes your story unique and luring to the average reader. Is your book a “first” of its kind in subject matter? Have you done something extraordinary? What is the story behind the story? These ideas help support your book when promoting it to those in marketing, sales and PR arenas.
In today’s marketplace, the vast majority of books are no longer sold in traditional brick and mortar bookstores. Therefore, it is critical to sit down and plan how you are going to market your book to your target audience before it’s published. The whole notion of “blog” and “twitter strategies” can be overwhelming; the good news is that Halo is here to help! Part of the Halo strategy is to work with our authors, prior to publications, and find ways to strengthen their online presence in order to increase exposure to their books.
HPI also offers additional marketing programs that are highly effective and economical tools to help you professionally launch your book.
Our Marketing Services Include:
Why wait to start selling your book?
What’s one of the secrets to promoting your book? Pre-publishing. An integral part of the Halo model is to generate as much interest in your book before publication. We create a professional Email Blast for each of our authors that they can easily redistribute to friends, family, work colleagues, and the local media as well as upload to social media sites, such as Facebook, Twitter, personal blogs and webpage. The blast is a great marketing tool as it presents a brief description about the author and their book, and an embedded link to the HPI Bookstore – this way you can start to sell your book before it goes into print!
Please contact us for additional information.
Have you a written book and need to get the word out about it? Are you working on building your writing platform? Our Virtual Tours will help do just that with:
- A written review of your book by one of our SFC reviewers. Book reviews are posted on Families Matter, Amazon.com, Lunch.com, BarnesandNoble.com, GoodReads.com, and more.
- Live Blog Talk Interview on the World of Ink Network, which has been airing family, parent, teacher and kid friendly shows for over two years.
- Written interviews posted in the "Featured Guest” section on the SFC Magazine site and other sites such as BlogCritics.com.
- Display book trailer on social networking and book trailer sites such as YouTube. Note: If you do not have a trailer, Halo Publishing can make one for you.
- A 20 to 30 day virtual blog tour on Mommy and Book Review blog sites.
- Media outlet press release distribution about your World of Ink Tour and Blog Talk Radio interview, along with posting on Facebook, book marketing sites and sending tweets throughout the tour.
Newswire Service
Our newswire service is a comprehensive U.S. national distribution that includes more than 30,000 journalists and editors. This service includes a personal interview, a professionally written full page press release by our Halo reporter and distribution to over 400,000 media databases.
School Visits, Book Signing Events, Library Events
Did you know that author’s can make up to $1,000 per day visiting a school?
Are you currently scheduling your author visits for this year?
Do you need help designing your presentation?
We will assist you in the development of a marketing plan to present your book and message to schools, libraries, non profits, etc.
- One-on-one consultation
- Review and critique your presentation
- Organize your book sales
- Assist with book order form for the schools
- Design author contract for events
- Discuss what materials you will need for your presentation ie; posters, PowerPoint presentation, business cards, bookmarks etc.
Book Trailer Videos
You have seen many videos on YouTube.com. Let your book be a part of the excitement and reach millions of viewers. You might even be featured on national TV! We will design a book trailer to promote your book and it's mission. Please call for a free consultation.
Direct Mail Cooperative Catalogs
Currently mailed 24-times a year to genre-specific reviewers (approx. 3,500), booksellers (approx. 3,500) and librarians (approx. 4,000). Total print run is 11,000. For results from bookstores and libraries, you should expect to see most of your orders coming directly from your listed distributor/wholesaler. Four-color catalogs featuring a front cover picture of your book, along with a 100-word description.
Media Press Kit
A media kit is a packet of information about your business that is created for the media. Its purpose is to provide media members with the necessary data to report on your book. Media kits are also great tools for communicating important points about your book to potential new customers and partners.
- (10) Event posters
- (25) About the author sell sheets
- (25) Book information sell sheets
- (25) 4 color book order forms
- (50) 4 color labels of book cover
- (100) 4 color bookmarks
- (500) Business cards
Book Signing Kit
Our basic book signing kit includes: 15 posters, 250 custom-designed bookmarks, 500 business cards featuring the cover of the book to help you promote your author events.
Web Designs/Website
Thinking about why you need a website? The Internet can bring people to your virtual doorstep, many of whom, because of geography, wouldn’t normally have the opportunity to hear about you. Newsletters, flyers, brochures, catalogs, and print advertising cost a lot of money to produce and distribute. And what about follow-up costs? A website works for you 24 hours a day, like a billboard on the virtual superhighway, reaching existing and new customers.
- Your own custom designed web site.
- Online Manager Panel to easily make text/picture changes online.
- Different plans available for different budgets
- We can also take care of hosting and domain names
Complete Marketing Package
Complete kit for promotion of book and author to media outlets, book distributors, speakers’ bureaus and other sources of potential publicity. Kit to include dated press release for book launch, 2 - 3 page book summary or overview, table of contents, author biography, author photo, sample questions for interview preparation, and collection of advance praise/comments.
Full service promotional support
Full service promotional support. Includes identification of media contacts for promoting book and author, implementation of system for targeting and contacting media outlets (print and electronic) with targeted information for editors, writers and other “gatekeepers”, interview coaching and preparation, and response to in-bound media inquiries. Generally scheduled in anticipation of book launch or related event with tie-in possibilities.
Trade or consumer magazine writing services.
Coordinate query, placement, writing and editing of article by author to run in magazine selected by author to showcase expertise or knowledge and to promote book.
Social Media Support
Develop message and formulate strategy for delivery on social media platforms.
(Twitter, Facebook, LinkedIn, etc.)
